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Dallas Cowboys

Cowboys in the Digital Saddle

The Dallas Cowboys have teamed up with Lenovo in a collaborative technology partnership that is sure to push the game of football forward. Discover how America's team is leveraging Lenovo's intelligent devices on and off the field.

"Lenovo is helping the Cowboys be their best. We want every advantage that we possibly can get to be the best. And we're talking a lot of football, but especially being the CIO, I'm thinking of every single employee that we have in this organization. And so we want all of them to be their best. And so that's partnering and having Lenovo focus and handle that piece."

Matthew Messick

CIO, Dallas Cowboys

At-a-Glance

Customer: Dallas Cowboys
Product Family: Laptops
Region: North America
Topic: IT Transformation ,Industry-specific Solutions,Productivity and Collaboration,Workforce Transformation

Tech-Tackling Success: How the Dallas Cowboys are Revolutionizing Football with tech partner Lenovo

One of the most innovative franchise in sports continues a history of excellence with tech partner Lenovo.

The Dallas Cowboys teamed up with Lenovo in a collaborative technology partnership that is sure to push the game of football forward, marking a new age for the world’s biggest sports team, and continuing a long history of early adoption and innovation at the Texas franchise.

As the first team in the NFL to leverage computer technology, the Dallas Cowboys have been leaders in tech innovation throughout their 60+ year history. That leadership continues today through the organization’s hardware tech partnership with Lenovo. There’s no limit to what they can accomplish together, but looking back at the Cowboys’ storied legacy of technological advancement can offer plenty of insight into how the fan-favorite franchise plans to stay ahead of the game.

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