什麼是架構標記?

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什麼是架構標記?

架構標記或結構化資料是添加到 HTML 中的程式碼,用於向搜尋引擎提供有關網頁內容的附加資訊。它使用標準化標籤來描述文章、事件和產品等元素。實作可以透過顯示豐富的片段來增強搜尋結果,在搜尋引擎列表中提供更多資訊和視覺吸引力的內容。架構標記通常以 JSON-LD 格式使用,可提高網站的可見度並幫助搜尋引擎理解內容上下文。

架構如何運作?

架構的工作原理是使用一組特定的標籤和屬性將元資料新增至超文本標記語言 (HTML) 程式碼中。此元資料為搜尋引擎提供有關網頁上內容類型的信息,例如文章、評論、事件、產品等。然後,搜尋引擎使用這些數據來增強其搜尋結果。

為什麼應該使用架構標記?

使用架構標記可以透過增強內容的顯示方式來提高網站在搜尋引擎結果頁面 (SERP) 中的可見度。它可以幫助搜尋引擎更好地理解您的內容,從而顯示豐富的摘要,包括星級、圖像、價格、評論和其他有用信息,從而吸引更多點擊。

是否有不同類型的架構標記?

是的,有多種類型的架構標記可用,每種類型都針對特定類型的內容量身定制。一些常見類型包括文章、食譜、評論、事件、產品、常見問題 (FAQ) 和組織。選擇適當的架構標記取決於您要最佳化的內容的性質。

如何將架構標記新增到我的網站?

您可以透過手動編輯 HTML 程式碼或使用適用於流行內容管理系統(如 WordPress)的外掛程式或擴充功能來將架構標記新增至您的網站。這些工具簡化了實現架構標記的過程,使您無需具備豐富的編碼知識即可添加結構化資料。

架構標記可以改善我的網站的搜尋引擎優化 (SEO) 嗎?

是的,架構標記可以對您網站的 SEO 產生正面影響。透過向搜尋引擎提供有關您的內容的更詳細信息,可以增加您的網站在搜尋結果頁面中突出顯示的機會。反過來,這可以帶來更高的點擊率和更好的自然流量。

什麼是豐富的摘要?

豐富的摘要是增強的搜尋結果,可在頁面標題和元描述旁邊顯示附加資訊。這些附加資訊是從架構標記中提取的,可以包括星級、圖像、定價詳細資訊、產品可用性、活動日期等。豐富的摘要使您的搜尋結果脫穎而出,有可能提高點擊率。

架構標記會影響我的網站在搜尋引擎上的排名嗎?

雖然架構標記本身不會直接影響搜尋引擎排名,但它可以透過提高搜尋結果的可見度和點擊率來間接影響搜尋引擎排名。可見度和參與度的提高可能會向搜尋引擎發出信號,表明您的內容有價值且相關,可能會影響排名。

架構標記可以用於本地企業嗎?

是的,架構標記對於本地企業特別有用。透過實施 LocalBusiness 架構,您可以向搜尋引擎提供您的公司地址、電話號碼、營業時間和客戶評論等資訊。這有助於搜尋引擎理解並在搜尋結果中顯示特定於位置的詳細資訊。

我可以在單一網頁上使用多種類型的架構標記嗎?

是的,可以在單一網頁上使用多種類型的架構標記。例如,一篇關於食譜的文章可以同時實作文章和食譜架構。但是,必須確保不同類型的模式標記正確使用並且不會相互衝突。

架構標記適用於所有搜尋引擎嗎?

雖然模式標記主要與 Google 相關,但它也受到 Bing、Yahoo! 和 Yandex 等其他主要搜尋引擎的支援。實施架構標記可以增加您的內容在各種搜尋引擎上被理解和準確顯示的機會,從而提高其在多個平台上的可見度。

模式標記可以用於社群媒體優化嗎?

是的,模式標記可用於社群媒體優化。 Facebook、Twitter 和 LinkedIn 等平台可識別某些架構標記類型,例如文章或事件架構,使您能夠在這些社交媒體管道上共享連結時顯示結構化資料。這可以增強共享內容的外觀和參與度。

架構標記如何影響本地企業?

架構標記對於本地企業特別有利,因為它允許他們向搜尋引擎提供特定訊息,例如名稱、地址、電話號碼、營業時間、評論等。這增加了它們出現在本地搜尋結果中的機會,並幫助潛在客戶輕鬆找到它們。

架構標記可以應用於影片嗎?

是的,架構標記可用於為影片提供結構化資料。透過實作影片架構,您可以向搜尋引擎提供有關影片標題、描述、持續時間、縮圖統一資源定位符 (URL)、上傳日期等的資訊。這可以提高影片在搜尋結果中的可見性和呈現方式,從而增加吸引觀眾的可能性。

架構標記可以用於播客嗎?

是的,架構標記可以套用於播客。透過實施 PodcastEpisode 架構,您可以向搜尋引擎提供有關播客劇集的結構化數據,包括標題、描述、發布日期、劇集編號等。這有助於搜尋引擎更好地理解您的播客內容,並提高其在搜尋結果中的可見性。

書籍是否有特定的架構標記?

是的,模式標記包括專門為書籍設計的書籍模式。透過實施圖書架構,您可以向搜尋引擎提供有關圖書的結構化數據,包括標題、作者、出版日期、ISBN 編號等。這可以提高圖書在搜尋結果中的可見性,尤其是與圖書相關的查詢。

架構標記是否支援具有重複日期的事件?

是的,架構標記支援具有重複日期的事件。透過利用事件架構中的重複規劃屬性,您可以指定事件的重複模式,例如每日、每週、每月或自訂間隔。這使得搜尋引擎能夠了解事件的重複性質,並在搜尋結果中相應地顯示它。

架構標記可以用於文章和部落格文章嗎?

是的,架構標記可以應用於文章和部落格文章。透過實施文章架構,您可以向搜尋引擎提供有關內容的結構化數據,包括標題、作者、發布日期、圖像等。這可以增強您的文章在搜尋結果中的可見性和呈現方式,使用戶更容易找到您的內容並與之互動。

對於具有變體的產品是否有特定的架構標記?

是的,架構標記支援具有變體的產品。透過利用產品架構及其屬性(例如變體、顏色、尺寸等),您可以向搜尋引擎提供有關產品可用的不同變體的結構化資料。這有助於搜尋引擎在搜尋結果中顯示正確的產品資訊和選項,從而改善用戶體驗。

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