Cultivating tropical plants with IoT automation.

Founded in 1933 and headquartered in Heemskerk, Netherlands, Floricultura is a market leader in the breeding and propagation of orchids and tropical plants. Supplying tens of millions of young plants each year to professional growers around the world, Floricultura operates in the Netherlands, India, Brazil, Poland, Taiwan, and the United States, employs 1,300 people, and generates annual revenues of nearly US$90 million.

Floricultura plays a key role in the horticultural value chain, developing young plants for nurseries around the world to bring to maturity. Each year, the company cultivates dozens of new hybrids with the optimal mixture of traits—including color, flower size, resistance to disease, and more.