Eva Longoria sits with her feet up on an office desk wearing a beige power suit. The ThinkPad X9 15p G1 is open in front of her.

Supporting small businesses in a big way

Backing Every Business gives you the tools to grow. Funding. Tech. Training. But it's also a commitment to provide real, human support. That’s why we’ve brought 12 global businesses together. These 'Twins' will use their strengths to tackle real-world challenges side by side. Discover them below.
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In Partnership with

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What it means to become a business twin

“Obviously, mentoring by such a celebrity [Eva Longoria] and someone who's so well accomplished in her own field as well as business, that itself is a blessing, really. To be out there with other like-minded businesses, to be able to bounce off ideas and to get their feedback on their own struggles with running a small business is again, it's going to be a very good learning experience for us. Thank you, Lenovo.”

A smiling bearded man wearing black rectangular glasses, a navy blazer, and white button-down shirt, seated or standing in an office with architectural models and a city skyline visible behind him.

Muthahar Kahn, Studio Tashkeel

Lowercase black wordmark reading “the chocolate manor,” with “the” smaller above the business name over word UK then an X and a Square black-and-white logo featuring a peaked mountain-like symbol above the letters “MM." over the word Mexico

The Perfect Blend For Growth

Chocolate Manor, an award-winning artisan shop, is partnering with Mi Tierra, a husband-and-wife duo cooking authentic Michoacán cuisine. This collaboration aims to drive business growth but keep the local craft and flavors that make them special.

Interlocking black curved-line logo with a small four-pointed star above and to the right over the word Japan then X and a Solid black vertical rectangular logo with a small angled cutout on the lower right over the word UK

AI Expertise Meets Market Savvy

While Reasels brings authentic Japanese flavors straight to American shelves, Studio Tashkeel, a family-run architecture firm, shapes the future by crafting sustainable, eco-friendly spaces. We’re excited to see how this partnership grows.

Black circular logo with “event cycle” written in white lowercase letters over the word UK then an X and the word “VACAYIT” in bold, uppercase black lettering, with the letters presented in a thick, block-style typeface over the word US

Changing The World Together

Event Cycle gives corporate event waste a second life with local charities. Vacay It builds audio guides for travelers with disabilities. Different fields, same goal; make the world a better place.

Seated at a desk and wearing a power suit, Eva Longoria makes the OK sign with her fingers behind a Lenovo ThinkPad laptop

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Eva Longoria Is Your New Mentor

“Being an entrepreneur is one of the hardest, most daring things you can do. So, you need support that goes beyond the tech. It’s about being backed by someone who actually gets what you're trying to achieve. That's what makes this partnership with Lenovo so special and why I’m thrilled to mentor these businesses.”

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Eva Longoria


Supporting You Every Step Of The Way


Built For Success

Lenovo has championed small businesses across North America through aid, mentorship and community. It's the success of programs like this, and countless others around the world, that have inspired Backing Every Business. We're bringing this local commitment to a global stage, supercharging it with more resources, funding and mentorship.

Discover the numbers and the people behind our success in North America.

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THE IMPACT

“Our partnership with Lenovo has inspired us to explore how we can leverage technology to increase accessibility and forge new partnerships.”

Michael Evans

Co-Founder, 321 Coffee

5,000+

Businesses supported

$3.6M

Donated

750+

Hours of mentorship


A man in a white dress shirt sits at a round wooden table, working on a Lenovo laptop, tablet, and Motorola smartphone. All three devices display active business applications and colorful interfaces.

Lenovo Is Backing Every Business

With mentorship, AI tech, grants, resources, and more.