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Taming Email 5 Steps for Nonprofit Email Marketers to Engage Subscribers
by Elinor Stutz
Nonprofits are confronted with many of the questions that any other enterprise, small or large, often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the highest return on investment?

Relationship selling begins with changing the old model of “Gotta sell to meet quota no matter what” to “Approach prospects as potential new friends.”
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